WICKED is a brand that captures the essence of rave culture, and I had the privilege of supporting it as a freelancer, developing every aspect of its identity. From the ground up, I crafted a brand that resonates deeply with the underground electronic music scene, blending vibrant visuals with an unmistakable energy.
The brand is designed to stand out with its striking aesthetic, incorporating neon tones and gritty elements to mirror the electric atmosphere of raves. It’s not just about hosting events—WICKED is a lifestyle, a movement that celebrates individuality, freedom, and the love for music. My role involved everything from building the visual identity to creating the website, ensuring that each interaction with the brand delivers a fresh and modern experience.
Beyond the digital presence, I also developed the brand’s tone and personality. WICKED’s collaborations with top DJs, artists, and influencers reflect its commitment to authenticity and community. Every design choice, from the logo to typography, was carefully curated to represent the spirit of the rave culture, ensuring that WICKED doesn’t just host events but serves as a hub for music lovers, ravers, and creatives.
By supporting WICKED as a freelancer, I was able to bring their vision to life, creating a brand that not only captures attention but also builds lasting connections within the rave scene.